Wednesday, August 14, 2013

Boxd…Dreams Made of Waffles



Under the category of goddamn genius, you'll find Boxd located in Carlsbad, California. Kay and I stopped by Boxd while visiting California and couldn't believe how simple yet effective this business is. If you like waffles (who doesn't) then this place is for you. The menu is simple, it's waffle sandwiches filled with whatever you want (eggs, bacon, fruit...) (Insert Kay: You take a waffle. Put some shit in the middle. Fold it over. Then you eat it. Done and Done…Bananas and Nutella Waffle…drooling just thinking about it). They have a seating area on the street corner and they've landscaped it to look like a small park. (Insert Kay: Of course, it IS Sunny Southern California, ...so, it's easier to have a year-round outdoor restaurant. Might be a little harder on the East Coast. Grrr, stupid Maryland weather.) After polishing of my waffle sandwich, I thought this about the entire setup.


Ask yourself, what would be better than hand crafted waffle sandwiches sold out of a shipping container in a small public park? Nothing, asshole. If I were ever going to rip off an idea, this would be it. Here is my business plan:

1) acquire shipping container
2) buy waffle iron and small griddle
3) rent a small space in city
4) make money

When (note I said when) you visit Carlsbad, make sure you take time to stop by and visit Boxd. They aren't open late so plan on breakfast or lunch (I refuse to say brunch since only douches use that word). If you don't have time to take a trip to the west coast, you can simply stop by our own version of Boxd here in Frederick, MD once we get it going. If any of you assholes rip off my ripped off idea and start this here before we do, you'll need to add step 5 to your business plan (receive ass whooping). And for a rating, obviously, we're going with a Hell Yeah here.

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